Empathy is the cornerstone of any successful design project. The extent to which you understand and empathise with your users ultimately determines the outcome of your design. Will it be user-friendly–an apt solution to the user’s problem? Or will it miss the mark because you never fully grasped where your users are coming from?
As a entrepreneur it’s crucial to adopt a Design Thinking mindset. This means building empathy at every opportunity; getting to know your users, experiencing their pain points as if they were your own, and using this empathy to make smart design decisions.
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