An idea tends to have your thoughts and desires as its focus. But a business idea needs to have customers, clients or audience as its focus. Three key facts distinguish a business idea from a creative idea 01 There must be a clear need for your product or service (or you must create one), and you should be providing a new or improved solution for that need. 02 That need must have sufficient potential to create a demand. 03 There should be sufficient reward within your idea to be able to support your immediate business needs, as well as your future business requirements. @ @Anthony Nicholas @Anthony Nderitu [@Absalom Alila] @Bancy Ngatia @Beth Gitau @Bomet S. Brian @Bree Adhiambo @Faith Mutule @
